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Video on the top: Contest message

Rogers
Integration

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to see the video



Advertiser: Rogers Sans-fil
Product : Rogers Sans-fil
Target: Adults 18-34 
Networks chosen : MusiquePlus

Objective

Create awareness for Rogers Wireless’ music positioning by associating with the new music/reality series Rock’n Road.

Concept

Series sponsorship with product integrations in every episode; “Rogers Rock’n Road Pool” contest used as a way to generate viewer interactivity; visibility throughout the tour (bus, stage, etc.) and during the grand finale.

Components

7-second opening billboard – 8-second closing billboard – Integration in the show – 30-second contest spot