Advertiser: Producteurs laitiers du Canada
Product: Produits laitiers – Sous-consommation
Target : Women 25-54
Chosing Networks : Canal Vie, Séries+
Objectives
- Highlight milk-product benefits and counter under-consumption by calling on a dietician’s expertise ;
- Call on a dietician’s expertise;
- Associate with a well-known Quebec chef ;
- Entertain audiences by offering recipes.
Concept
Chef Louis-François Marcotte present simple recipes that include milk products, while nutritionist Julie Desgroseilliers highlights the health benefits of milk products and warns against the dangers on not consuming enough of them.
Components
60-second program extras – Customized micro-site.