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Hydro-Québec
Contest Message
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Advertiser : Hydro-Québec
Product : KARV, l’anti.gala 2009
Target : Teenagers 12-17
Chosing Network: VRAK.TV
Objectives
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Promote free installation visits during the summer;
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Generate traffic at these installations via a promotion featuring a TV station celebrity;
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Make young people aware of the size and importance of the James Bay installations;Raise awareness for Hydro-Québec among young people by associating with a high-profile youth-oriented event .
Concept
Sponsorship of KARV, l’anti.gala 2009 and the Fan Club special, with on-site visibility at the event and customized quiz segments during the broadcast.
Exclusive contest featuring VRAK.TV celebrity host Yan England; kids can participate by picking up contest clues when they visit a Hydro-Québec installation; ten winners and their families will get to accompany Yan on a visit to James Bay, in addition to attending KARV as VIP guests.
Components
7-second opening billboards – 10-second middle billboards – 8-second closing billboards – 45-second contest spot – Contest-clue cards and posters at Hydro-Québec installations – James Bay segment featured on the Fan Club special – On-site presence at the event, plus web photo gallery – 30-second quiz segments on TV and on the web.