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Video on the top: Message publicitaire

Doritos
Integration

Click here
to see the video

Doritos
Integration

Click here
to see the video


Doritos
Integration

Click here 
to see the video

 



Advertiser : Pepsico
Product : Doritos Collisions – VJ Recherché
Target : Adolescents et jeunes adultes 12-24
Chosing Networks : MusiquePlus

Objective

Promote the new Doritos Collisions flavour

Concept

Gold partnership with the TV series VJ Recherché, including full sponsorship of daily episodes, post-show segments and live gala, plus live mentions and product integrations, as well as aspiring VJs appearing in Doritos commercials.

Components

7-second opening billboard – 10-second middle billboard – 8-second closing billboard – Logo on self-promos – Live mentions – 30-second commercials – Integrations.