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Video on the top: Middle billboard

Centre des sciences de Montréal
Hint Panel

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Centre des sciences de Montréal
Integration

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to see the video


Centre des sciences de Montréal
Contest Message  

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to see the video

                                                                         

 

   
  


Advertiser : Centre de sciences de Montréal
Product : Exposition Drôle de matière
Target: Teenagers 12-17
Network chosen: VRAK.TV

Objectives
  • Encourage young people to go see the new Strange Matter exhibit at the Montreal Science Centre;
  • Develop an amusing promotion in cooperation with Stéphane Bellavance – a host who’s highly popular among young people.

Concept

Full sponsorship and integrations in the Steph Show hosted by Stéphane Bellavance; special production of 8 middle billboards featuring Steph interacting with strange matter.

Contest presented by Stéphane, who will invite young people to enter for a chance to join him in a VIP evening to discover the strange matter on display at the Science Centre.

Commercial messages presenting the exhibit’s strange matter in an amusing way.

Components

7-second opening billboard – 8-second closing billboard – Creative 10-second middle billboards – Integration in the show – 30-second contest spot – 10-second contest clue segments – 15-second commercial messages.