Target: Unilever
Product : Becel Or
Target : Women 25-54
Networks chosen : Séries+,Canal Vie, VRAK.TV, MusiMax, TELETOON, TELETOON Rétro
Objectives
- Encourage people to choose Becel margarine over butter;
- Increase awareness for Becel Gold.
Concept
Contest inviting female viewers to share their best family recipes at becelor.ca for a chance to win an all-organized family reunion, or one of 10 genealogy software packages; production and broadcast of 3 contest spots featuring Astral Media TV personalities Isabelle Racicot, Isabelle Lacasse and Saskia Thuot.
Components
30-second contest spots