Advertiser : Nautilus
Product : Tandem Program
Target : Adult 18-49
Network chosen : Canal Vie
Objectives
- Promote the Tandem program from Nautilus;
- ncrease the number of subscriptions.
Concept
Partnership with the TV show SOS Santé, including integrations and product placements; production of six complementary segments airing in the weeks prior to the show’s season premiere; participation in a contest promotion entirely endorsed by the station.
Components
60-second complementary segments – 30-second contest spots – 10-second contest clue banners – Web contest page – Integrations/product placements