Advertiser : Walt Disney Pictures
Product : Film Là-haut
Target : Adulte 18-49
Networks chosen : TÉLÉTOON, VRAK.TV, MusiquePlus
Objectives
Allow the entire trailer to be broadcast;
Offer advertisers a format that goes beyond the traditional 30-second spot ;
Generate excitement for the movie launch;
Add an extra element to traditional media campaigns;
Concept
Use of an original animated graphic insert on TÉLÉTOON Presentation of the full-length trailer on TÉLÉTOON, MusiquePlus and VRAK.TV via the “TÉLÉTOON au cinéma”, “VRAK.TV au cinéma” and “MusiquePlus au cinéma” concepts Production of factoid segments with Marie-Claude Perron on MusiquePlus “Zapper Trap” commercial placement.
Components
10-second TÉLÉTOON graphic insert – “Au cinéma” messages with full-length trailer – 15-second factoid segments