Advertiser : Association des concessionnaires Ford du Québec
Product : 72 hours Sales Ford
Target : Adult 25-54
Networks chosen : Canal D, Historia, VRAK.TV, MusiMax, Séries+, Canal Vie, Ztélé
Objective
Promote the Ford 72 hours sales
Concept
Production of a creative advertising billboard with a 72-hour sale countdown; the “Zapper Trap” offers a simultaneous broadcast on every station; the billboards are produced in different versions and adapted to the time slots in which they air.
Component
15-second advertising billboard