Recent Projects


  • La zone Coolision
  • La zone Crush
  • Le défi Sonic des V.J de Chevrolet
  • Les industries Bonneville
  • La Crème
  • Hellmann’s
  • Yop
Ici ira le flash ou le message qui dit que l'usager doit télécharger flash

Advertiser : Nintendo

Product : Nintendo DS

Target : Adults 25-54
Networks chosen : Canal D, Séries+, Canal Vie, Ztélé

Objectives

  • Leverager the US campaign featuring celebrities playing Nintendo DS alone, amon friends or with family members.


  • Use one of our TV personalities (who has a family and a hectic schedule) in order to position the Nintendo DS console as a relaxing, entertaining game for busy people.

Concept

Despite her hectic schedule, Isabelle Racicot still finds time to play with her Nintendo DS. It helps her prepare meals with her husband, she uses it to play with her son, and it also allows her to relax on her own for a few minutes at the end of the day.

Components

30 seconds commercial