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Advertiser: Stéréo Plus

Product : Stéréo Plus

Target : Adult 18-49
Network chosen: Canal Vie, Canal D, Historia, Ztélé, Séries+

Objectives

  • Position the brand as the ultimate HD product reference;

  • Drive in-store sales;

  • Promote in-store offers.


Concept

Major commercial campaign supported by the production and broadcast of informative HD technology segments presented by Stéréo Plus HD program sponsorship with Stéréo Plus logo superimposed on screen during shows that are available in HD on every station.

Components

30-second themed segments – 5-second supers