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Advertiser: P&G

Product : Nice’n Easy

Target : Women 18-49

Network chosen: Canal Vie, Séries+, MusiMax

Objectives

  • Demonstrate how easy it is to use Nice’n Easy hair colouring;

  • Stimulate and increase sales of Nice’n Easy products.

Concept

30-second commercial message appearing in rotation on 3 stations that perform well among women; the concept would focus on 2 best friends meeting Luc Vincent, the hair stylist for the TV series Airoldi pour une sortie; one of the friends takes the opportunity to get a Nice’n Easy make-over.

Components

30-second commercial themed segment